On December 17th, 2024, the 17th UAE China Joint Expo of Export Brands & China Trade Fair Dubai (the Fair) opened at Dubai World Trade Center. The Fair has become an important platform for showcasing Chinese brands and promoting economic and trade exchanges between China and the UAE and other Middle East countries.

This 3-day event attracted nearly 2,200 Chinese enterprises from 8 industries, including new energy, machinery, textile, furniture and household appliances, building materials and decoration, with an exhibition area of 80,000 square meters. The exhibitions include Asia Fashion Fair (AFF), Power & New Energy Exhibition & Conference (PNE), Building & Decoration Expo (BDE), and the Industrial Network (TIN the UAE), etc., which comprehensively demonstrated the charm and market competitiveness of Chinese brands.

During the Fair, "China-UAE Textile Business Forum" was held to provide in-depth analysis and understanding of the unique attributes of the UAE market and industrial development trends so as to offer the participants first-hand market information and business advice.

According to the organizing committee, as the largest self-organized commodity trade show held by China in the UAE, the Fair is an important platform for Chinese enterprises to exploit the Middle East market, as well as the most convenient "trade window" for Middle East buyers to purchase Chinese products.